US Start-up required European market entry

by | Aug 10, 2020


An US based start-up requested legal advice for their entire European market entry. They desired one single point of contact in Germany to undertake and coordinate the work throughout Europe. The contact was required to be always up to date regarding project status and closely work with different internal stakeholders as if he was an internal Legal Counsel.


Steps Taken

A senior lawyer, formerly a Regional GC from a Fortune 20 company, was selected from Vario’s Managed Legal Services team to act as the focal point for this project. He undertook a detailed briefing to understand the client’s requirements and how they wanted this project to run. He conducted most of the work in Germany and instructed and coordinated other lawyers within Pinsent Masons and Vario for work outside of Germany. Utilising cutting edge legal technology, a central repository ensured that the most recent documents were always available. Regular calls with the European CEO made sure that Vario was always up to date with respect to the
business strategy of the client.



Using this approach, Vario is able to provide a cost effective legal management of all legal topics, often at very short turnaround times. Given the very close working relationship, our single point of contact is enabled to act like an internal legal counsel ensuring a continual level of pro-active advice for the client and operating as a conduit to the specialist advice within Pinsent Masons’ global network when required.


How could Vario’s Managed Legal Services work for you?

Vario’s Managed Legal Services team is able to build similar models for a wide variety of work. Our network lawyers know what to do and how to do it. This ensures a comprehensive solution for the client with fast and cost-effective results. The use of our technology platform enables us and the client to cluster the results, such as per country, per question, per issue for example in the most suitable way. Due to the fee arrangement, the client always has full cost transparency and control.




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