Asia Pacific, News

Vario continues expansion with Hong Kong launch

Vario launches into Hong Kong

Posted 22 March 2019

Vario, the flexible legal hub from Pinsent Masons, is set to expand in Asia with a launch in Hong Kong. This is the next step in the firm’s international expansion strategy of this service, after launching in Australia in 2017 and Singapore in 2018.

Vario has recruited Kirsty Dougan as Managing Director of Asia. Based in Hong Kong, she will lead this launch and substantially grow Vario’s presence in the region. Kirsty possesses significant experience in this field and is a pioneer of alternative legal services in Asia as co-founder of an international ALSP business in the region and was the Managing Director there for over 8 years. Prior to that, Kirsty was Regional Counsel for Diageo based in Shanghai.

Vario’s Hong Kong launch is in direct response to increased demand across the region from both lawyers who want to work differently, and businesses which require a more flexible legal resource.

Commenting on the firm’s continued international growth, Matthew Kay, Managing Director of Vario, said:

“Launching Vario in Hong Kong is the next natural step for us. The legal world is changing, and more businesses need quality lawyers working flexibly. Similarly, we’re seeing a growing demand from lawyers who want to manage their work life balance, whilst enjoying a greater variety of legal work.

“It’s great to welcome Kirsty to the Vario team – with her track record of delivering stellar growth and her unique experience of leading both a legal function and a sales team across the APAC region, she is the perfect fit to lead our launch in Hong Kong and run the Asia business.

“Of course, the legal market in Asia is unique, and we are working hard to ensure our personality tests, for example, which are an important element of our recruitment process, are appropriate for the market.

“We have ambitious growth targets both in Hong Kong and globally and we’re looking to recruit a substantial number of legal consultants in Asia over the next 12 months. We are looking to hear from lawyers who are keen to work more flexibly.”

Kirsty Dougan, Managing Director of Asia for Vario, said:

“Vario is the leading global provider of flexible law firm-led solutions and I am thrilled to be joining just as the firm launches in Hong Kong. This launch is not just about opening another office in the region, it’s about integrating Vario into the legal market in the region and we will be working hard to get out and meet and speak to as many clients and lawyers as we can over the coming months.

“The firm is on such a strong growth trajectory and I am very excited to be able to work with the Vario team to continue this successful path in Asia.”


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